Blogging is a great answer to that communication question. Your readers want to know more about you. They are interested in how stories come to you. Your professional lifestyle helps them understand how you see the world. Maybe you are the author who can share personal information with readers easily. Or your conversation with readers may be higher on the ‘reserved meter.’
Write about you, your career, your interests and your readers in blog posts that become personal notes to each of your readers. Use an email service such as Aweber.com to put a new blog post into readers’ email box. Create a readers’ club at your website. When joining the club, a reader is added to the email list to get updates from you about your life or new stories. Be generous by reviewing the stories, non-fiction or blogging from other authors.
Your blog post is a note to your friends, not the next novel! Think in terms of 400 to 500 words. A good post should get the message across in a short time. Think of your post as a note or short letter. Your note becomes the personal connection line that will keep you at the top of your readers’ mind. As they stay engaged with you, they are ready for that bigger reading connection — your next novel.
Connecting with your readers shouldn’t be painful
Things to help blogging become easier for you:
- Think of the post as a note to friends.
- Keep it short and friendly; easy to read.
- Think about your friends frequently.
- Write in conversation style.
- Work the topic around key words. This helps the search engines to connect your with new readers.
- Set up an email service so you readers can get your news in their email.
As you move toward becoming a professional author, you will be the major player in your marketing plan. Connecting with readers is marketing because they are the loyal purchasers of each new book. Connected readers talk about you to their other friends and family to spread the news of your newest story.